Pardon the interruption but this is worth going off on a little tangent.
There will be another blog in the next few days about the best Euro2016 content from the participating countries this week. Their official digital/social media accounts etc
But this is special.
Copa90 - take a bow son.
The independent soccer portal has created gorgeous animated graphics of all the key goals in the tournament.
Look at the craftsmanship on the strike from Irish midfielder Wes Hoolahan just below. The ball turns into a shamrock and then back into a ball again en route to goal.
Stunning, timely content that cleverly gets around the rights issues over match footage.
I doff my cap