I am excited about building my own consultancy.

My passion is to drive engagement in digital and social media for sports clubs, brands, governing bodies and athletes to deliver commercial returns. 

If I can help you then please content me by filling out the form below.

Most recent positions

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Senior Director of Digital Media and Communications, Colorado Rapids Soccer Club,

Feb 2015 - Dec 2016

Managing Editor (Digital, TV, Social Media, Print, Apps), Arsenal FC

Aug 2002 - Jan 2015


Career highlights

  • Exceptional digital/social media strategist with outstanding track record of engagement metrics with world leading sports clubs across the globe
  • Pioneering content creator across Facebook, Twitter, website development, apps and club television whose innovations have been become industry standards in sports digital
  • Editorial specialist with incisive strategy based on business imperatives, revenue generation and partnership development while retaining fan loyalty
  • Talent-spotter and team creator with a legacy of producing content ‘kings’ who possess a growth culture and exceptional standards
  • Unique experience in the European and US football markets plus ground-breaking digital strategy in south-east Asia
  • Sought-after conference speaker and blogger on digital/social media in sport with experience at cutting-edge events across the world
  • Sports writer and broadcaster with vast experience on national and international platforms

Areas of expertise

  • Content strategy - domestic and global
  • Content ideas/brainstorming/creation
  • Content team restructuring, appointments
  • Content delivery into overall CRM/data/email/newsletter strategy
  • Strategy, content ideas, execution and monetisation for social media platforms
  • Partner content - ideas, delivery, valuation
  • Monetisation of content in general
  • Analytics reporting with actionable recommendations
  • Specific, targeted digital/social media campaigns
  • Product development 

Contact ME


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