Director of Content

GO-JEK Traveloka Liga 1 (May - Nov 2017)

I was engaged by the sponsors to accelerate performance in digital and social media for the Indonesia Football League. This involved managing multiple stake-holders (including two content agencies), regular trips from London to Jakarta and then travelling to games all over Indonesia.

This League was reformed after a two-year hiatus. Therefore this was a 'standing start'. Achievements in six months:

  • 810,000 reach across Facebook, Twitter, Instagram and YouTube
  • Devised content plan for non-matchday events
  • Led content teams on shoots on many lcoations in Indonesia, including Jakarta, Bandung, Surabaya, Bali and Sulawesi
  • Advised on television deal - domestic and overseas