I am a sports journalist and broadcaster turned digital content strategist.
I began shaping the digital development of Arsenal FC back in 2002 and, soon after that, all content rested under me. My sizeable team of producers, editors, cameramen, writers, sub-editors plus numerous freelancers created high-quality content across all club channels – TV, website, apps, print and social media.
I always contributed significantly as a writer, interviewer and broadcaster but increasingly concentrated on managing relationships with internal and external stakeholders while exploring new areas for content development.
Recently, I fulfilled a lifetime ambition of working in the US sports market with an MLS franchise. However I still retain a role as an editorial consultant with Arsenal.
Now seen as an expert in my field, I have spoken on digital strategy at leading conferences around the world in the past few years.
I have 10 years experience in digital sports media, 20 years experience in sports journalism and, mostly importantly, a lifetime’s experience as a sports fan.