A thoughtful leaving present from the Boss - Arsene Wenger

A thoughtful leaving present from the Boss - Arsene Wenger

Collecting awards for Website of the Year

Managing Editor - Arsenal FC 2002-2015.

My primary role was to devise and manage strategy in all content areas – website, international television show, social media (domestic and overseas), publications, apps, live web TV.

Digital Achievements

  • Lead the development of one of the major club websites in world football producing highest quality content.
  • Created and managed content teams in London 
  • Appointed and manage content teams in south-east Asia, USA, South America and other parts of the world

Social Media Achievements

I launched and devised content plans on all major social platforms. We did this:

  • Twitter – 3rd biggest sports team in world, biggest in EPL
  • Facebook – 5th biggest sports team in world
  • Soundcloud - biggest football team in the world
  • Instagram – 5th biggest football team in the world
  • Sina Weibo - 3rd biggest football team in the world
  • YouTube - fastest-growing football team in the world

Initiated and/or managed the following content developments:

  • International TV Show (22 broadcasters in 100 territories)
  • Chinese social media - launched on WeChat, Sina Weibo, Tencent Weibo
  • Other overseas social media - launched in territories including Indonesia, Vietnam, China, USA, Japan
  • Virtual Reality studio at Emirates Stadium
  • Bespoke apps for special events

Appointed the following teams:

  • Editorial team for written content
  • Production team for video content
  • Live team and commentary/TV team for live shows online
  • Overseas social media teams 




Managed the content, personnel and budget of key departments. Devised new content/social media strategy which produced spectacular results. 

Highlights included:

  • #1 ranked Facebook page in MLS during 2016
  • Doubled social media reach in first 16 months despite poor on-pitch results
  • Devised a YouTube mini-series for Tim Howard’s return to MLS
  • Created a new partner content strategy delivering increased value to partners
  • Appointed entirely new team of producers, editors, writers
  • Communications strategist and club spokesman developing a profile for the club in the ‘toughest sports market in the US’. 
  • Steering committee memberships: MLS All-Star game, Brazil v Panama friendly.