“Inside two years, Rich Clarke revolutionized digital and social media content at the Colorado Rapids with stunning results. He appointed and led the Rapids Media Group, devised content strategy and grew a highly engaged audience in line with our business objectives.”
Tim Hinchey, President Colorado Rapids Soccer Club (Later President and CEO USA Swimming)
Senior Director of Digital Media and Communications
COLORADO RAPIDS (MLS) 2015-2016
Managed the content, personnel and budget of key departments. Devised new content/social media strategy which produced spectacular results.
Digital/Social Media highlights included:
#1 ranked Facebook page in MLS during 2016
Doubled social media reach in first 16 months despite poor on-pitch results
Devised an award-winning YouTube mini-series for Tim Howard’s return to MLS
Created a new partner content strategy delivering increased value to partners
Appointed an entirely new team of producers, editors, writers
Very proud to be part of this team group
Tim Hinchey, President, Colorado Rapids 2011-2017
"Inside two years, Rich Clarke revolutionized digital and social media content at the Colorado Rapids with stunning results. He appointed and led the Rapids Media Group, devised content strategy and grew a highly engaged audience in line with our business objectives. We are grateful for his contributions and wish him well as he returns to the UK."
Commentating at Yankee Stadium was a highlight
Communications highlights
Communications strategist and club spokesman developing a profile for the club in the ‘toughest sports market in the US’.
Steering committee memberships: MLS All-Star game, Brazil v Panama friendly.