SXSW 2017

It was a thrill to get a second chance to tell my story at SXSW. My 2017 talk was an extension of the one four years early.

The audio recording is below. My original video submission is in this section. Here's the written proposal that went on PanelPicker 

"Football is a religion in the UK. Overseas, the Premier League retains a unique global resonance. Its TV deal is the second largest in sport and EPL contributes half of the world’s top 10 teams in social media. During 13 years in charge of content at Arsenal FC, I was at the forefront of that worldwide development. But in 2015, I moved to Major League Soccer. The game was the same but the players, media, fan culture and, as a result, the narrative were different. The lessons are powerful for all stakeholders in content - creatives, partners, major teams and ‘challenger’ brands. And what can the NFL and NBA learn as they strive to create new markets overseas?"

Hear the talk...

SXSW 2013

SXSW is the daddy of digital conferences so it was a special moment to have my speaking proposal accepted. This was 2013, when sport was still establishing its place in the digital space. It is telling that SXSW have since added a specific sports tract.

Hear the talk...

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SEAT 2014-


It was an honour to be asked to join the Steering Committee (Digital Marketing/Social Media) of SEAT in 2014. In my opinion, Sports & Entertainment Alliance in Technology is one of the most progressive, interesting and friendly conferences in the sports digital circuit.

I am relative newcomer, having attending Miami in 2014 and San Francisco in 2015, but its rapid growth in testament to the quality of speakers it can attract and, therefore, the debate it can stimulate.

Christine Stoffel has managed to harness the constant charge for digital progression and innovation with an old-school sense of community. The venues are creative and the events have a once-in-a-lifetime feel, even for a sports digital veteran like me.


This was a roundtable session with digital leaders from some of the major sports clubs in the world including Manchester United, Chelsea, Liverpool, San Francisco 49ers, Juventus, Major League Baseball, Borussia Dortmund etc….

UBIQ 2012

This was a conference in Paris in 2012, with Randy Zuckerburg as the keynote speaker. Fortunately they recorded my talk on YouTube.