SXSW 2017

It was a thrill to get a second chance to tell my story at SXSW. My 2017 talk was an extension of the one four years early.

The audio recording is below. My original video submission is in this section. Here's the written proposal that went on PanelPicker 

"Football is a religion in the UK. Overseas, the Premier League retains a unique global resonance. Its TV deal is the second largest in sport and EPL contributes half of the world’s top 10 teams in social media. During 13 years in charge of content at Arsenal FC, I was at the forefront of that worldwide development. But in 2015, I moved to Major League Soccer. The game was the same but the players, media, fan culture and, as a result, the narrative were different. The lessons are powerful for all stakeholders in content - creatives, partners, major teams and ‘challenger’ brands. And what can the NFL and NBA learn as they strive to create new markets overseas?"

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SXSW 2013

Sports Tightrope_Ident.jpg

SXSW is the daddy of digital conferences so it was a special moment to have my speaking proposal accepted. This was 2013, when sport was still establishing its place in the digital space. It is telling that SXSW have since added a specific sports tract.

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Detail 3

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