Rudy Gestede: Entrepreneur, YouTuber, Striker
Rudy Gestede is the epitome of a modern footballer.
Aside from training and playing, he is building businesses, developing his charity and promoting a personal brand on YouTube.
The Benin international has featured for Blackburn, Aston Villa and Middlesbrough during a high-calibre career. But his is looking ahead to later life with a spirit of entrepreneurship and self-development.
And social media underpins all it.
2:42 Starting on social media. The reason behind his YouTube channel
4:03 Moving on the narrative and starting 'serious' interviewing
5:32 "YouTube is the new TV"
6:01 Filming methods and the issue of intimacy
7.11 Interest in self-improvement and podcasts
8.10 The life-plan after football
10.00 Leveraging sports mentality in business
11.01 His podcast playlist
15.10 His overall content strategy
17:35 Why his energy drink business failed
18.41 The import/export company in Benin and the problems in Nigeria market
19.41 Other business in Africa
22.00 Developing his foundation in England
21:23 Dealing with the 'distraction'
23:20 The content strategy for his foundation
24:07 Coping with negativity on social media as a footballer
25.18 Why the sentiment is so bad
26:04 Improving the level of debate
27:41 How footballing success can affect his business
29 31 Showing the strength of his relationship
32:01 Success v happiness