Luca Massaro: How to become an award-winning Sports Digital Agency
Starting a sports digital agency is a dream for many people and arguably there has never been a better time set up on your own.
You are your own boss, you can be creative, work in sport and make good money. On the flipside, the responsibility is entirely on your shoulders and, right now, competition is particularly intense.
Luca Massaro took the plunge five years ago when he set up WePlay in London. In this podcast, we talk about how he assessed the market before launched, the character lessons he learnt, how they have had to change their offering, the crucial art of pitching for business and the qualities that brought them the Football Business Agency of the year award in 2017.
Small side I have set up an Instagram account for the podcast - SportDigitalandSocial. Feel free to chat to me there.
Luca and I discuss:
1.30 Luca’s background and how WePlay started
3.20 Becoming Sports Digital Agency of the Year in 2017
6.25 What character do you need to run an agency?
8.21 What agencies don’t have… and what you need?
9.20 How to pitch for business
11.20 Opening up the conversation
12.50 How the demands of clients have changed
15.50 Finding a product in what you can measure
17.56 Building out the team in response to demand
19.55 The mix of permanent and freelance staff
21.50 WePlay’s key case-studies - The case study with English Hockey
26.50 The Red Bull project
29.18 Early thoughts on Facebook’s algorithm change
31.59 Why ‘it is about time’ for GDPR
34.17 The way sport can benefit from GDPR
37.10 The relative strengths of the social media platforms at present
40.40 The plans to grow WePlay