David Murray: Finding the cracks in the sports rights market
David Murray is an expert in sports rights.
He led the BBC’s negotiations between 1999 and 2014, sealing deals with almost every major governing body during his time.
Sports rights have always been a contentious issue but now, with social media platforms and new OTT players entering the market, the conversation has taken a very different turn.
He is an independent, rational and intelligent voice who can put the current sports rights environment (especially its threats and opportunities) in context.
3.45 The broad changes seen during his role as BBC’s Head of Rights 1999-2014. The changing competition for Sky: ITV Digital, Setanta, BT, Eurosport
6.10 Why convergence is only just happening now
7.10 Issues over legal definitions that initially hampered the rights process
8.10 The history of the Premier League rights. Has it always been up, up and up?
11.16 The factor that links all the major price rises
13.12 When Sky overpaid by a lot
16.07 The reasons why David thinks it is too early for the FANG companies (Facebook, Amazon, Netflix, Google)
19.27 Facebook and the economics of the TV model
20.32 The chances of a Premier League OTT platform
21.14 The new OTT players (DAZN and ElevenSports) are how they developing
22.23 Is the money paid for the sports rights > great than the interest
24.30 The importance of the younger male audience
26.10 Measuring different ages within the young groups and the potential for viewing figures “falling off a cliff”
28.50 Why the bubble is not going to burst (Hint: It is because there is no bubble)
30.51 Lessons from the ECB’s TV deals in the last decade or so. The 10-year-old daughter test
39.15 Lessons from the Big Bash
41.14 The new Cricket Australia deal and what we learnt from it
43.25 Why did Amazon went for tennis
45.08 Comparing TV figures with online figures
47.31 The growing appeal of eSports
49.42 The NFL's approach to broadcast rights
52.01 The blueprint for approaching a new sports rights deal
What the Premier League might have done differently
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