In terms of digital and social media, Major League Baseball is perhaps the most enigmatic sport in the world.
We are constantly told that America’s pastime is past its prime. It is an ‘aging sport’ that is struggling to hold on to the coat-tails of the major players, NBA and NFL whilst coming under increasing pressure from up-and-coming sports like soccer.
However, MLB Advanced Media and incarnations were at the very forefront of innovation long before other sports started to plough resources into digital and continue to be a leading light.
The Colorado Rockies are not the most fashionable team in baseball but they have built a reputation for quirky interaction and content with personality.
Julian Valentin leads the strategy at Coors Field. With the 2019 baseball season fast approaching we discussed the past, present and future for the Rockies and how the hell his team covers 162 regular seasons games!