Cricket, lovely cricket.
England's national sport has been under pressure for many years, with the four-day County Championship widely perceived as the domestic competition in the most precarious position.
However, there has been genuine hope in the blossoming audience for a relatively basic video streaming service synced with the traditional radio commentary.
It is a League-Wide scheme developed by the England and Wales Cricket Board but Somerset CCC have been at the forefront. Digital marketing & communications executive Ben Warren runs the service for the club.
With a controversial new franchise-based tournament starting next season and threatening to take attention from the longer-form game, the pressure is on.
But can digital media really help save county cricket?