The Fan-Controlled Football League is like nothing we've seen before.
This competition puts the supporters in charge.. of everything... yep everything.
So many clubs in so many sports see conflict between those in the directors box and those in the stands.
This Arena American Football event merges the two with fans voting for the coach, the signing, the team colours and, most intriguingly, the plays in the game.
It has been called a real-life Madden by its devotees and an unworkable novelty by its critics.
Starting in late 2018, it promises to be an interesting blend of traditional sports, esports, crypto-currency, reality television, crowdsourcing and democracy.
I spoke to Jason Chilton, Head of Football Experience, to understand how this is going to work