For the last two decades, Neil Smythe has forged a career at the vanguard of football content.
He was behind the camera (and in front of them too) at Soccer AM before helping to launch Copa90 and the Man United fans' YouTube channel, FullTimeDevils.
But his new role is helping Hashtag United convert from a 'YouTube team' filming friendlies to one that plays competitive football in the non-League pyramid in England. Their launch channel promised the Premier League in 10 years!
Suddenly, it is serious football and how with that affect the well-publicised success story of Hashtag United