I wrote this post in January when I started my County Cricket newsletter
Please sign up here
To be honest, I should not be doing this.
It should be someone’s (or some department’s) full-time job to promote county cricket in England. Let’s gloss over the details as to how this came to pass, it is a long annoying story of arrogance, myopia and mismanagement.
But the facts are these:
It’s 2021 and cricket is still England’s national sport
Traditional county cricket is barely marketed, bar the T20s, and trust me I have been looking
There is a certain tournament coming later this year that has been pushed, promoted and PR’d long before the first ball was set to be bowled, sucking up vast amounts of money
I wrote an article for the Cricket Paper at the end of last year about the issue and it seemed to hit a chord.
The domestic game is largely ignored by the mainstream media, though there are some stalwarts still trying to its story. Fans’ outlets have been filling the gap so how could I contribute in a different way?
That is where this newsletter comes in.
The aims are simple:
Aggregate the best stories on county cricket
Create community and audience for the benefit of the game
Entertain, inform and amuse
This newsletter will:
Be published weekly in the season (fortnightly outside)
Be free, always
Never allow your email/information to be misused
I am going to give it a year and see how it goes.
Wish me luck.
Please sign up here
