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      <image:title>Blog - Cricket in the Olympics: The REAL reason for a long-awaited second innings</image:title>
      <image:caption>How the ICC website revealed the news</image:caption>
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      <image:title>Blog - Cricket in the Olympics: The REAL reason for a long-awaited second innings - Make it stand out</image:title>
      <image:caption>WG Grace was in the final few years of his playing career when cricket was last played at the Olympics. And, even then, many of the participants did not know their fixture was part of the Games</image:caption>
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    <lastmod>2023-02-06</lastmod>
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      <image:title>Blog - The REAL value is sport is immeasurable - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2022-09-16</lastmod>
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      <image:title>Blog - The high jinx of the 'High-Performance Review' - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The high jinx of the 'High-Performance Review' - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The high jinx of the 'High-Performance Review' - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The high jinx of the 'High-Performance Review' - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The high jinx of the 'High-Performance Review' - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.mrrichardclarke.com/blog/drwho</loc>
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    <lastmod>2022-08-06</lastmod>
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      <image:title>Blog - How county cricket can regenerate like Dr Who - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.mrrichardclarke.com/blog/2021/11/30/the-art-of-the-exit-interview</loc>
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    <lastmod>2021-12-01</lastmod>
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      <image:title>Blog - The art of the exit interview - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2021-10-14</lastmod>
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      <image:title>Blog - Never change, non-league football - Make it stand out</image:title>
      <image:caption>My first non-league game in 25 years</image:caption>
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    <loc>https://www.mrrichardclarke.com/blog/sidebottom</loc>
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    <lastmod>2021-09-10</lastmod>
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      <image:title>Blog - Content Lessons: Frank Sidebottom/Chris Sievey</image:title>
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    <lastmod>2021-09-10</lastmod>
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      <image:title>Blog - Content Lessons: Mark Kermode and Simon Mayo's Film Reviews</image:title>
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    <loc>https://www.mrrichardclarke.com/blog/carlito</loc>
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    <lastmod>2020-11-27</lastmod>
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      <image:title>Blog - Content Lessons: Carlito's Way pool hall scene</image:title>
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    <loc>https://www.mrrichardclarke.com/blog/names</loc>
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    <lastmod>2020-08-25</lastmod>
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      <image:title>Blog - The names have been changed to attracted the interested</image:title>
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    <loc>https://www.mrrichardclarke.com/blog/fanswhobuyplayers</loc>
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    <lastmod>2020-07-07</lastmod>
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      <image:title>Blog - The fans who buy players for their football team</image:title>
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      <image:title>Blog - The fans who buy players for their football team</image:title>
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    <loc>https://www.mrrichardclarke.com/blog/cole</loc>
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    <lastmod>2020-05-29</lastmod>
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      <image:title>Blog - Three lessons from Jesse Cole</image:title>
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    <loc>https://www.mrrichardclarke.com/blog/ideaseverton</loc>
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    <lastmod>2020-02-03</lastmod>
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      <image:title>Blog - Ideas, ownership and the art of ‘getting it done’</image:title>
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    <loc>https://www.mrrichardclarke.com/blog/mitchell</loc>
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    <lastmod>2020-01-31</lastmod>
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      <image:title>Blog - Highlighting the humanity of punching people</image:title>
      <image:caption>The only picture I can find from the event</image:caption>
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    <loc>https://www.mrrichardclarke.com/blog/2020/1/11/2020listoflists</loc>
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    <lastmod>2020-01-11</lastmod>
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      <image:title>Blog - 2020: The digisport 'list of lists'</image:title>
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    <loc>https://www.mrrichardclarke.com/blog/leith</loc>
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    <lastmod>2020-05-21</lastmod>
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      <image:title>Blog - Is this the best sports video ever?</image:title>
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    <loc>https://www.mrrichardclarke.com/blog/var</loc>
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    <lastmod>2019-09-13</lastmod>
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      <image:title>Blog - While we wait for VAR to come good, let's decide what we REALLY want from our football</image:title>
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    <loc>https://www.mrrichardclarke.com/blog/ksivpaul2</loc>
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    <lastmod>2019-09-06</lastmod>
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      <image:title>Blog - KSIvPaul2: Revenge, redemption and revealing a new boxing market</image:title>
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    <loc>https://www.mrrichardclarke.com/blog/secret</loc>
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    <lastmod>2019-08-15</lastmod>
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      <image:title>Blog - My social media secret</image:title>
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    <loc>https://www.mrrichardclarke.com/blog/loserbaby</loc>
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    <lastmod>2019-06-03</lastmod>
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      <image:title>Blog - I'm a loser baby, but why do you 'kill' me?</image:title>
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    <loc>https://www.mrrichardclarke.com/blog/biggestlie</loc>
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    <lastmod>2019-05-14</lastmod>
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      <image:title>Blog - Someone told sports content's biggest lie... again</image:title>
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    <loc>https://www.mrrichardclarke.com/blog/soundslikeamistake</loc>
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    <lastmod>2019-03-25</lastmod>
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      <image:title>Blog - Sounds like a mistake. Why the BBC's new app is all wrong</image:title>
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    <loc>https://www.mrrichardclarke.com/blog/milton</loc>
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    <lastmod>2019-01-30</lastmod>
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      <image:title>Blog - A sporting paradise lost? My favourite interview defined his success his own way</image:title>
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      <image:title>Blog - A sporting paradise lost? My favourite interview defined his success his own way</image:title>
      <image:caption>Arthur in his later years</image:caption>
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      <image:title>Blog - A sporting paradise lost? My favourite interview defined his success his own way</image:title>
      <image:caption>Only the 12th and probably the last man to represent England at football and cricket</image:caption>
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    <loc>https://www.mrrichardclarke.com/blog/sunderlantillidie</loc>
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    <lastmod>2019-01-14</lastmod>
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      <image:title>Blog - Sunderland Till I Die: Wear and Tears as a struggling club goes OTT</image:title>
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    <loc>https://www.mrrichardclarke.com/blog/list201819</loc>
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    <lastmod>2019-01-02</lastmod>
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      <image:title>Blog - Sport’s Content Strategy’s 'List of Lists' - looking back on 2018 and ahead to 2019</image:title>
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    <loc>https://www.mrrichardclarke.com/blog/whatsthestory</loc>
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    <lastmod>2018-11-02</lastmod>
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      <image:title>Blog - What's the story, sporting glory?</image:title>
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      <image:title>Blog - What's the story, sporting glory?</image:title>
      <image:caption>Man United are the richest football club in the UK so their fans’ narrative almost deliberately reflects more meaning</image:caption>
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      <image:title>Blog - What's the story, sporting glory?</image:title>
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    <loc>https://www.mrrichardclarke.com/blog/ecccticket</loc>
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    <lastmod>2018-10-22</lastmod>
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      <image:title>Blog - What this ticket tells us about the modern matchday experience</image:title>
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    <loc>https://www.mrrichardclarke.com/blog/mcfcinbetweeners</loc>
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    <lastmod>2018-09-01</lastmod>
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      <image:title>Blog - The Inbetweeners: Why Man City's Amazon series did not live up to its title</image:title>
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    <loc>https://www.mrrichardclarke.com/blog/globalbenchmarkjuly18</loc>
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    <lastmod>2018-07-24</lastmod>
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      <image:title>Blog - Global Benchmark: Real beat Barca, Schalke take China, Mexico rise and Man United's YouTube growth</image:title>
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      <image:title>Blog - Global Benchmark: Real beat Barca, Schalke take China, Mexico rise and Man United's YouTube growth</image:title>
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  <url>
    <loc>https://www.mrrichardclarke.com/blog/2018/7/23/introducing-sports-content-strategy</loc>
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    <priority>0.5</priority>
    <lastmod>2018-07-25</lastmod>
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      <image:title>Blog - Introducing Sports Content Strategy</image:title>
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  <url>
    <loc>https://www.mrrichardclarke.com/blog/2018/6/16/can-matchday-be-reprogrammed</loc>
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    <priority>0.5</priority>
    <lastmod>2018-06-16</lastmod>
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      <image:title>Blog - Can matchday be reprogrammed?</image:title>
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      <image:title>Blog - Can matchday be reprogrammed?</image:title>
      <image:caption>The scoreboard at Highbury</image:caption>
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      <image:caption>These are not mine but they are the 1970s and 80s programmes I used to collect.</image:caption>
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      <image:caption>The EFL's stance on matchday programmes is news story. But do enough people care?</image:caption>
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      <image:caption>EFL's statement on the reasons for this summer's vote.</image:caption>
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    <loc>https://www.mrrichardclarke.com/blog/indonesiayear2</loc>
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    <lastmod>2018-06-08</lastmod>
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      <image:title>Blog - Indonesian football Year 2: bigger crowds, island-hopping and digital acceleration</image:title>
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      <image:title>Blog - Indonesian football Year 2: bigger crowds, island-hopping and digital acceleration</image:title>
      <image:caption>Delivering my session to the digital, social media and marketing team of Borneo FC</image:caption>
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    <image:image>
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      <image:title>Blog - Indonesian football Year 2: bigger crowds, island-hopping and digital acceleration</image:title>
      <image:caption>With the digital and social media teams of Borneo and Mitra Kukar on the island of Kalimantan</image:caption>
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      <image:title>Blog - Indonesian football Year 2: bigger crowds, island-hopping and digital acceleration</image:title>
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      <image:title>Blog - Indonesian football Year 2: bigger crowds, island-hopping and digital acceleration</image:title>
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    <loc>https://www.mrrichardclarke.com/blog/brechincity</loc>
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    <lastmod>2018-05-20</lastmod>
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      <image:title>Blog - Content lessons for the team that did not win a League game all season... but did not sack their manager</image:title>
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      <image:title>Blog - Content lessons for the team that did not win a League game all season... but did not sack their manager</image:title>
      <image:caption>City’s Goal of the Season was a 25-yard screamer from Aberdeen loanee Connor McLennan against Dunfermline Athletic</image:caption>
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      <image:caption>Brechin City club secretary Grant Hood</image:caption>
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      <image:caption>The population of Brechin is 6,000 but they took 1,300 fans to Celtic Park</image:caption>
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    <loc>https://www.mrrichardclarke.com/blog/wengerquality</loc>
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    <priority>0.5</priority>
    <lastmod>2018-05-13</lastmod>
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      <image:title>Blog - Thanks for your quality: 10 examples of the exceptional Arsene Wenger</image:title>
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      <image:title>Blog - Thanks for your quality: 10 examples of the exceptional Arsene Wenger</image:title>
      <image:caption>As a reporter on the local Islington paper with a model of the soon-to-be-built Emirates Stadium</image:caption>
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      <image:title>Blog - Thanks for your quality: 10 examples of the exceptional Arsene Wenger</image:title>
      <image:caption>The message Arsene wrote for me when I left</image:caption>
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    <loc>https://www.mrrichardclarke.com/blog/zaphod</loc>
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    <lastmod>2018-05-04</lastmod>
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    <loc>https://www.mrrichardclarke.com/blog/stpauli</loc>
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    <lastmod>2018-03-26</lastmod>
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    <lastmod>2018-03-21</lastmod>
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      <image:title>Blog - Notes on SXSW18: Luke Skywalker, the CIA and the trendy podcast thing</image:title>
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    <image:image>
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      <image:title>Blog - Notes on SXSW18: Luke Skywalker, the CIA and the trendy podcast thing</image:title>
      <image:caption>Talking how UFC overachieve in social media in comparison to boxing</image:caption>
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      <image:title>Blog - Notes on SXSW18: Luke Skywalker, the CIA and the trendy podcast thing</image:title>
      <image:caption>Prepping for the mentor session</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Ed Warner</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Roddy McDougall: Is there life left in British speedway?</image:title>
    </image:image>
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  <url>
    <loc>https://www.mrrichardclarke.com/sportdigitalandsocial/leo2021</loc>
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    <lastmod>2020-12-31</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1609413082639-K30JLB1IL1B2X0PH7ZNT/1+%283%29.png</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Mario Leo: Sportsbiz, digital, the need of New Year resolution</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1609414265416-2WSOBJEBDDN6K9X4G0JI/Mario+leo1.jpeg</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Mario Leo: Sportsbiz, digital, the need of New Year resolution</image:title>
      <image:caption>Mario Leo</image:caption>
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  <url>
    <loc>https://www.mrrichardclarke.com/sportdigitalandsocial/luker</loc>
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    <lastmod>2020-12-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1608745282917-EXICZKFROT9J3SUQ8PBO/Rich+Luker+gaphic.png</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Rich Luker: How to foresee the future of sports fans</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1608746128631-7ZIY3QIS3TKYIIHA6LLW/Screen+Shot+2020-12-23+at+5.55.18+PM.png</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Rich Luker: How to foresee the future of sports fans</image:title>
      <image:caption>Rich Luker</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mrrichardclarke.com/sportdigitalandsocial/wahl</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1605795615789-YRDF81VAED8X2BEFKNGB/Grant+Wahl+graphic.png</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Grant Wahl: Covering soccer in the USA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1605805218763-V012ULZ5QG77AOZMUT6K/grant+wahl.jpg</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Grant Wahl: Covering soccer in the USA</image:title>
      <image:caption>Grant Wahl</image:caption>
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  <url>
    <loc>https://www.mrrichardclarke.com/sportdigitalandsocial/ryan</loc>
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    <priority>0.5</priority>
    <lastmod>2020-11-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1604681702792-54SVAHJD6KLEMQWS2ECZ/Add+a+heading+%2830%29.png</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Andrew Ryan: Running FIBA Media</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1604673796251-0VU2ZAXTNPGKKONA5FQC/andrew+ryan.jpeg</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Andrew Ryan: Running FIBA Media</image:title>
      <image:caption>Andrew Ryan</image:caption>
    </image:image>
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  <url>
    <loc>https://www.mrrichardclarke.com/sportdigitalandsocial/tomlinson</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1602597002045-2VYWB4BUZ0LRRRDA81T6/The+Content+strategy+of+%281%29.png</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Barrie Tomlinson: The Content Strategy of Roy of the Rovers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1602595334978-BSP43EPSTJ21JDD12OPG/Barrie+Tomlinson.jpg</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Barrie Tomlinson: The Content Strategy of Roy of the Rovers</image:title>
      <image:caption>Barrie Tomlinson</image:caption>
    </image:image>
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  <url>
    <loc>https://www.mrrichardclarke.com/sportdigitalandsocial/2020/9/29/millard</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/cae1c483-9b57-4317-887a-882c17244d43/18.jpg</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Chris Millard: The Barmy Army Story</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1601387982766-X7DK6UU4GGFO603DGYGB/Screen+Shot+2020-09-29+at+2.59.12+PM.png</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Chris Millard: The Barmy Army Story</image:title>
      <image:caption>Chris Millard</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1601376935369-LSDD51M2S1S06HICQLFR/Last-Wicket-Stand-Twitter.jpg</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Chris Millard: The Barmy Army Story</image:title>
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  <url>
    <loc>https://www.mrrichardclarke.com/sportdigitalandsocial/king</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1599656575920-OOWPEVKV03CTMKF8DBXG/Add+a+heading+%2826%29.png</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Chester King: The role of the British Esports Association</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1599656135771-JA79XSF2YK3Q8DOU0KEX/ChesterKing.jpg</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Chester King: The role of the British Esports Association</image:title>
      <image:caption>Chester King</image:caption>
    </image:image>
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  <url>
    <loc>https://www.mrrichardclarke.com/sportdigitalandsocial/gupta</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/fe295566-d326-41a7-872d-afef8a21ca25/17.jpg</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Achint Gupta: Kolkata Knight Riders, IPL and content strategy</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1598733582038-9MT5Z519R9M8A5NDKNC3/Gupta.jpeg</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Achint Gupta: Kolkata Knight Riders, IPL and content strategy</image:title>
      <image:caption>Achint Gupta</image:caption>
    </image:image>
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  <url>
    <loc>https://www.mrrichardclarke.com/sportdigitalandsocial/lintz</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2020-07-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1596013676459-IR3MD9WHRNNI61L73YZ1/Add+a+heading+%2824%29.png</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Thomas Lintz: The story of Transfermarkt</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1596012102768-0IV6YNY8FQGP59SMGW8N/tm-chefetage-gantenberg-seidel-lintz-bessere-version-1592812845-41937.jpg</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Thomas Lintz: The story of Transfermarkt</image:title>
      <image:caption>Lars Gantenberg, Matthias Seidel &amp; Thomas Lintz (from left to right)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mrrichardclarke.com/sportdigitalandsocial/middleditch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1594809894068-S1UINU64VBIIY63II1QX/image-asset.png</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Tom Middleditch: Eleven Sports, OTT, Watch Together, Piracy, New Territories</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1594810629746-8URVWN43IB9XHMVXVFZ0/tom+M.jpeg</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Tom Middleditch: Eleven Sports, OTT, Watch Together, Piracy, New Territories</image:title>
      <image:caption>Tom Middleditch</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mrrichardclarke.com/sportdigitalandsocial/maguire</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1593117169281-SWXLPMWS2UKC5WM8P11L/How+to+buy+a+football+club.png</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Kieran Maguire: How to buy a football club</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1593117535724-04X7U4HWJVEC2Y44H3O6/kieran+Maguire.jpeg</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Kieran Maguire: How to buy a football club</image:title>
      <image:caption>Kieran Maguire</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mrrichardclarke.com/sportdigitalandsocial/mcmenemy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1591884604379-INYL7XXMDVWX1GY68UWL/Mcmenemy.png</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Simon McMenemy: How to manage 'the biggest football country in the world'</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.mrrichardclarke.com/sportdigitalandsocial/mcneill</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1591360268082-CKQBRF7AA619JCM5009Y/-+HOW+TO+RUN+AN+ESPORTS+-.png</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Andrew McNeill: How to run an esports franchise</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1591362942045-Y1VJCB8S8E9GQF9E2732/Screen+Shot+2020-06-05+at+2.15.00+PM.png</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Andrew McNeill: How to run an esports franchise</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1591362777064-ZUMRRDP833TFCT22U0U6/andrew+mcneill+.jpeg</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Andrew McNeill: How to run an esports franchise</image:title>
    </image:image>
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  <url>
    <loc>https://www.mrrichardclarke.com/sportdigitalandsocial/cole</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1590347859773-1UQUFJTUOT3YJZIQ6ZAO/HOW+TO+REALLY+PUT+YOUR+FANS+FIRST.png</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Jesse Cole: How to REALLY put your fans first</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1590349322998-RLHB6333S6TG0MXJE9E2/Screen+Shot+2020-05-13+at+3.05.15+PM.png</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Jesse Cole: How to REALLY put your fans first</image:title>
      <image:caption>I interviewed Jesse on a normal workday, he was dressed like this</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1590349616413-CK0UNMZ9U532PRGJA1R0/Screen+Shot+2020-05-23+at+6.24.05+PM.png</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Jesse Cole: How to REALLY put your fans first</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1590349617287-IPJ7LW3MLZEYX3NN1G9M/Screen+Shot+2020-05-23+at+6.10.19+PM.png</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Jesse Cole: How to REALLY put your fans first</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1590349620995-W1RUZOH8GCY3MFDG88C1/Screen+Shot+2020-05-23+at+6.03.18+PM.png</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Jesse Cole: How to REALLY put your fans first</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1590349621511-NTSQXAJNYBSPF89NEQAH/Screen+Shot+2020-05-23+at+6.01.36+PM.png</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Jesse Cole: How to REALLY put your fans first</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.mrrichardclarke.com/sportdigitalandsocial/fowler</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1589732505045-LLX4701VE4PWVVJ1R6HD/Add+a+heading+%2821%29.png</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - David Fowler: New sports business models for the 'other 90%'</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1589734347275-HCVP00BD0X1U08WUPZ51/David+Fwoler+pic.jpeg</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - David Fowler: New sports business models for the 'other 90%'</image:title>
      <image:caption>David Fowler</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mrrichardclarke.com/sportdigitalandsocial/warner</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1588760378985-JPTDIK8F0F6WD0R3MH37/Add+a+heading+%2820%29.png</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Adrian Warner: Redundancy and re-evaluation in sports media after COVID-19</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1588763053361-69T2DJEKKP1SWO1YF1G6/Adrian+Warner.jpg</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Adrian Warner: Redundancy and re-evaluation in sports media after COVID-19</image:title>
      <image:caption>Adrian Warner</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mrrichardclarke.com/sportdigitalandsocial/bevington</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1585678554321-GA8SUBHGNB4SNQ955HYT/Add+a+heading+%2819%29.png</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Adrian Bevington: Crisis communications, football and the coronavirus</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1585679000594-3O40LLEIASVDFALC2GOZ/Adrian+Bevington_2.jpg</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Adrian Bevington: Crisis communications, football and the coronavirus</image:title>
      <image:caption>Adrian Bevington</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mrrichardclarke.com/sportdigitalandsocial/calvin</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1585057166641-OVHNSZ5FEODK85ZOZQ26/1.jpg</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Michael Calvin: How to write a sports book</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1585057212925-SIXT03DD7V27VAAOZNUY/Calvin+.jpg</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Michael Calvin: How to write a sports book</image:title>
      <image:caption>Michael Calvin</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mrrichardclarke.com/sportdigitalandsocial/aroniadis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1582711830219-4TTTBG7LAVCVPPTAMIP3/How+to+start+a+club+OTT+channel.png</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Panagiotis Aroniadis: How to start the first club OTT channel in Europe</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1582924431887-RSSVTYVMG5FYKNDUYOW7/Panagiotis.jpeg</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Panagiotis Aroniadis: How to start the first club OTT channel in Europe</image:title>
      <image:caption>Panagiotis Aroniadis</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mrrichardclarke.com/sportdigitalandsocial/sutton</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560874bce4b00364a6152f6f/1582496209025-RPKOXA53U8YG69EOHVME/Luke+Sutton+talks+to+SportsContentStrategy%2C+a+podcast+by+%40MrRichardClarke.png</image:loc>
      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Luke Sutton: Mental health, elite athletes and finding a 'new balance'</image:title>
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    <image:image>
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      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Nicola Palios: How to create a community football club</image:title>
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    <lastmod>2020-02-06</lastmod>
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      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Steve Bunce: The 'sweet science' of storytelling</image:title>
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    <image:image>
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      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Steve Bunce: The 'sweet science' of storytelling</image:title>
      <image:caption>Steve Bunce and me</image:caption>
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    <image:image>
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      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Mads Davidsen: How to create sustainable success at a football club</image:title>
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    <lastmod>2020-06-06</lastmod>
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    <image:image>
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      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Mario Leo: Football Digital Media predictions 2020</image:title>
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    <lastmod>2026-03-12</lastmod>
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    <image:image>
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      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Jon Lansdown: How to rebrand a football club</image:title>
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    <lastmod>2020-06-06</lastmod>
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      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Matthew Porter: How we learned to 'love the darts'</image:title>
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    <image:image>
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      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Matthew Porter: How we learned to 'love the darts'</image:title>
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    <lastmod>2019-11-04</lastmod>
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      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Oscar Ugaz: Can football clubs integrate esports (and vice versa)?</image:title>
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      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Oscar Ugaz: Can football clubs integrate esports (and vice versa)?</image:title>
      <image:caption>West Ham signed the world’s No2 rated FIFA player in 2016. Did they benefit?</image:caption>
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      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Stijn Francis: (How not to become) The Bankrupt Footballer</image:title>
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      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Tim Hinchey: Medals, membership and fast-lane change</image:title>
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      <image:caption>USA Swimming HQ at Colorado Springs</image:caption>
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      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Alex Fynn: Can Spurs take the final step?</image:title>
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    <lastmod>2020-06-07</lastmod>
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      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Mark Bradley: How to create a ‘Fan Experience' strategy</image:title>
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      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Kei Koyama: The J.League breaks ou</image:title>
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      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Kei Koyama: The J.League breaks ou</image:title>
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      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Kei Koyama: The J.League breaks ou</image:title>
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    <loc>https://www.mrrichardclarke.com/sportdigitalandsocial/warren</loc>
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    <lastmod>2019-06-27</lastmod>
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      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Ben Warren: Can digital media save County Championship cricket?</image:title>
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    <image:image>
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      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Ben Warren: Can digital media save County Championship cricket?</image:title>
      <image:caption>Ben Warren, Somerset CCC</image:caption>
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    <loc>https://www.mrrichardclarke.com/sportdigitalandsocial/valentin</loc>
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    <lastmod>2020-06-07</lastmod>
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      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Julian Valentin: Rockies, social media and ballpark figures</image:title>
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    <image:image>
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      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Julian Valentin: Rockies, social media and ballpark figures</image:title>
      <image:caption>Click for Julian’s LinkedIn proflle</image:caption>
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    <loc>https://www.mrrichardclarke.com/sportdigitalandsocial/fynn</loc>
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    <lastmod>2020-06-13</lastmod>
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      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Alex Fynn: The 'Spiritual Godfather of the Premier League'* outlines his European vision</image:title>
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    <image:image>
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      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Alex Fynn: The 'Spiritual Godfather of the Premier League'* outlines his European vision</image:title>
      <image:caption>Alex Fynn</image:caption>
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    <loc>https://www.mrrichardclarke.com/sportdigitalandsocial/gardner</loc>
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      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Jordan Gardner: Growing US soccer players on a foreign field</image:title>
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  </url>
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    <loc>https://www.mrrichardclarke.com/sportdigitalandsocial/2019/2/3/daniel-weston-european-cricket-league</loc>
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      <image:title>Sports Content Strategy, a podcast by MrRichardClarke - Daniel Weston: Founder, European Cricket League</image:title>
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      <image:title>Cricket Writing - COUNTY CRICKET BLOG: Fantastic finale to the Champ season | Success at Surrey, Notts &amp;amp; Middx | Warks send Yorks down | Strauss Review reaction - and it's not good | Hildreth and Hogan farewells - Make it stand out</image:title>
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    <lastmod>2022-08-18</lastmod>
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      <image:title>Cricket Writing - COUNTY CRICKET BLOG: 'Over my dead body' CEO on cutting counties | The schedule is a pretzel or a Rubik's cube | Hildreth retires early | Thompson's in-tray | My Faustian bargain - Make it stand out</image:title>
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      <image:title>Cricket Writing - COUNTY CRICKET BLOG: Major moves announced | Yorks change captain | Royal London Cup is not an 'alternative' | What Dr Who tells us about the demise of county cricket | Loads of pessimism, sorry - Make it stand out</image:title>
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      <image:title>Cricket Writing - COUNTY CRICKET BLOG: Will counties lose that £1.3m payment? | Why the balls have gone soft | Join Campaign to Save First-Class Cricket | B&amp;amp;H Cup 50 years on | Northeast's 410* - Make it stand out</image:title>
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      <image:title>Cricket Writing - COUNTY CRICKET BLOG: Scarbados and Southport shine | Lancs Action Group rally members | Why do 'outsiders' love the Champ | What change will YOU make to save the game? - Make it stand out</image:title>
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      <image:title>Cricket Writing - COUNTY CRICKET BLOG: What Wimbledon can teach English cricket | Vaughan off-air | Gale's parting shot | Sibley, Barnard moves | 'Bazball' in the county game | Who's out of contract - Make it stand out</image:title>
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      <image:title>Cricket Writing - COUNTY CRICKET BLOG: What Wimbledon can teach English cricket | Vaughan off-air | Gale's parting shot | Sibley, Barnard moves | 'Bazball' in the county game | Who's out of contract - Make it stand out</image:title>
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      <image:title>Cricket Writing - COUNTY CRICKET BLOG: Last four Yorks chairs blast ECB | Champ games to be played in UAE or Sri Lanka? | Introducing the 6ixty | Seriously, how to replace the ECB? | Big Somerset signing - Make it stand out</image:title>
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    <lastmod>2022-06-17</lastmod>
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    <lastmod>2022-06-09</lastmod>
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    <lastmod>2022-05-14</lastmod>
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    <lastmod>2022-05-07</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Cricket Writing - A failure of governance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.mrrichardclarke.com/cricketwriting/weston</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Dan Weston</image:caption>
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      <image:title>Cricket Writing - Cricket, data and Foxes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Cricket Writing - Lessons from six months of creating county cricket content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2021-06-30</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Cricket Writing - What happens when you become a cricket 'meme’ - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.mrrichardclarke.com/cricketwriting/hobbiton</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2021-06-22</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Cricket Writing - How 'Hobbiton' is starting a village cricket team during a pandemic - Make it stand out</image:title>
      <image:caption>The village of Alfrick in Worcestershire. The cricket team’s playing field are in the background</image:caption>
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      <image:title>Cricket Writing - How 'Hobbiton' is starting a village cricket team during a pandemic - Make it stand out</image:title>
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    <loc>https://www.mrrichardclarke.com/cricketwriting/randall</loc>
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    <lastmod>2021-06-23</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Cricket Writing - Where's the fun? Derek Randall and Spinwash show the joyful chaos of yesteryear - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.mrrichardclarke.com/cricketwriting/podcasts</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2021-06-09</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Cricket Writing - County cricket fans are having their say... and their 'When Saturday Comes' moment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.mrrichardclarke.com/cricketwriting/2021/6/2/why-crickets-best-youtube-channel-is-under-threat</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-02</lastmod>
    <image:image>
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      <image:title>Cricket Writing - Why cricket's best YouTube channel is under threat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Cricket Writing - Why cricket's best YouTube channel is under threat - Make it stand out</image:title>
      <image:caption>Click to hear Rob Moody’s full interview on the Sports Content Strategy podcast</image:caption>
    </image:image>
    <image:image>
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      <image:title>Cricket Writing - Why cricket's best YouTube channel is under threat - Make it stand out</image:title>
      <image:caption>Rob Moody</image:caption>
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    <changefreq>monthly</changefreq>
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    <lastmod>2021-05-27</lastmod>
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      <image:title>Cricket Writing - Fanning the flames for REAL supporter representation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Cricket Writing - Fanning the flames for REAL supporter representation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.mrrichardclarke.com/cricketwriting/des</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2021-05-19</lastmod>
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      <image:caption>Des Gallagher sitting in front of the pavilion at Old Trafford</image:caption>
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      <image:title>Cricket Writing - Getting back in the ground, it’s going to be pretty damn emotional - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.mrrichardclarke.com/cricketwriting/butch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-19</lastmod>
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      <image:title>Cricket Writing - By the end of this season, we’ll know if traditional county cricket has been outgunned - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.mrrichardclarke.com/cricketwriting/t20team20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-07</lastmod>
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      <image:caption>Laurie Evans</image:caption>
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      <image:title>Cricket Writing - Vitality Blast: Team of the Season 2020</image:title>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-09</lastmod>
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      <image:title>Cricket Writing - Streaming offers red-ball cricket a lifeline</image:title>
      <image:caption>Somerset CCC’s Ben Warren has lead the way on streaming red-ball games</image:caption>
    </image:image>
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      <image:title>Cricket Writing - Streaming offers red-ball cricket a lifeline</image:title>
      <image:caption>Mike Atherton’s piece in the Times gave greater detail on the BWT final numbers. The headline number was misleading but still lots of positives</image:caption>
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      <image:title>Cricket Writing - Streaming offers red-ball cricket a lifeline</image:title>
      <image:caption>Click to hear my podcast with Ben Warren</image:caption>
    </image:image>
    <image:image>
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      <image:title>Cricket Writing - Streaming offers red-ball cricket a lifeline</image:title>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-07</lastmod>
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      <image:title>Cricket Writing - My T20 finals days: Michelangelo, Kiss Cam and the Sugababes</image:title>
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    <changefreq>monthly</changefreq>
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      <image:caption>Somerest opener Tom Lammonby</image:caption>
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      <image:title>Cricket Writing - The Grumbler's Team of the Bob Willis Trophy 2020</image:title>
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    <loc>https://www.mrrichardclarke.com/cricketwriting/barmyarmy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-01</lastmod>
    <image:image>
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      <image:title>Cricket Writing - Barmy Army 'batten down hatches' as Covid hits cricket tour business</image:title>
      <image:caption>Click to listen to my podcast interview with Chris Millard, MD of the Barmy Army</image:caption>
    </image:image>
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    <loc>https://www.mrrichardclarke.com/cricketwriting/bwttenner</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2020-10-01</lastmod>
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      <image:title>Cricket Writing - No-one marketed the Bob Willis Trophy final, so I did it myself for a tenner</image:title>
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    <lastmod>2020-09-25</lastmod>
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      <image:caption>Shaun Udal celebrates dismissing Sachin Tendulkar</image:caption>
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      <image:title>Cricket Writing - Udal on Parkinson's Disease - 'When you play cricket, you learn to fight'</image:title>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-25</lastmod>
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