These days, darts is now a sport of millionaires. It is well-marketed and winning top industry awards for the quality of its events. There are academies and challenger tours as the organisation builds for the future and competitions across the globe as it attempts to reach new markets.
Matt Porter has been CEO of the Professional Darts Corporation for more than a decade. He discussed the approach that has taken darts out of the pub, promoted it an entirely new way and pushed it onto the world stage.
