Soon or later every industry will be hit by the recession that is already starting to impact the world in the wake of Covid-19. But, of course, football is not every industry, it has always been entirely unique. The beautiful game attracts a constant stream of good, bad and ugly owners, who often exit broke and dejected a few years later.

The potential collapse of various industries that underpin football and the demise of current owners’ personal wealth may mean many clubs change hands in the next couple of years.

But how do you buy a club, what should you look for and who would take on this traditionally tough job?

Kieran Maguire is a lecturer in football finance at the University of Liverpool. He also co-hosts a podcast called The Price of Football, and has written a book of the same name.

He is perfectly-positioned to sort the tyre-kickers and crooks from altruists and fans-made-good who will look to leap into club ownership in the next few years.

In late 2017, Inter Milan announced a major innovation in their content capabilities. The Serie A club hope Media House will be a revolution in the way they tell their story. I wanted to explore the concept a little further so I spoke to Inter’s Media Content Director Giuliano Giorgetti about how this famous old team is trying to change its culture for the digital age.