Football Fan Channels have made a huge leap forward over the last few years. The likes of Arsenal Fan TV and United Stand have started to become essential viewing whether you supporter the club involved or not.
Now, the movement is evolving. Or, more specifically, organising, professionalising and monetising. We are seeing better videos by better presenters on a wider variety of platforms.
They have even moved to our television screens.
Ultimate Football Fan are at the vanguard of this development. I spoke to Managing Partner, Brett Lotriet Best and Rob Walk, from parent company DIG, about this maturing area of content.