Chatri Sitoydtong - building Asia's first multi-million dollar sports franchise
Chatri Sityodtong is CEO, chairman and founder of ONE Championship, the martial arts competition based in Asia.
The event has enjoyed incredible growth since it started in 2011 but, as Chatri points out, its success will be based on Asian values. His aim is to make ONE Championship the first multi-billion dollar sports franchise from that Continent.
This is not MMA, not UFC and a character like Conor McGregor would not be welcome. Take a listen to find out why.