Andrew Ryan: Running FIBA Media

Andrew Ryan: Running FIBA Media

Rich Clarke
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The origins of FIBA go back almost 90 years and it has been organising a basketball World Cup since 1950 but only in the last decade has the federation truly obtained a prominent global profile.

Andrew Ryan

Andrew Ryan

Last year's World Cup enjoyed a television reach of 3bn. The victorious Spanish side took 45 per cent of their nation's active television audience when they beat Argentina in the final. The success of the tournament in China and elimination of holders USA at the quarter-final stage showed there is life in basketball outside the NBA and the sport is unequivocally the global No2 behind football.

Content has been at the heart of FIBA's recent growth, as exemplified by an astounding 1.5bn video views on social media at the World Cup. Andrew Ryan is MD of FIBA Media, he explained their approach to content, broadcast properties, OTT, personalisation and data, influencers and esports.

TOPICS

Reflections on the FIBA World Cup and how content led their growth strategy

The breadth of FIBA events throughout the year

Publishing 2000 games on their YouTube channel each year

The organisation of the content team

Defining the content strategy of FIBA media

Closing the gap between media teams and broadcast partners

Working with influencers/players to mutually build their brands

FIBA's approach to multi-lingual content

The challenge of acting holistically with different internal media agencies

Balancing FIBA's OTT product with live media rights

Personalisation of OTT - where they are and where they are trying to get to in five years

The trust factor that allows sports to positively exploit data

Using 3x3 to grow the game

Where esports fits in FIBA's future

LINKS

Andrew Ryan LinkedIn | Twitter

FIBA Media Twitter | Website

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