Like every industry, sport is trying to cope with the impact of the coronavirus and understand how it will reemerge once the current crisis has passed. In uncertain times, clear and effective communication is always crucial.
Adrian Bevington has managed this function at a number of high-profile football organisations, most notably the English FA. He has also held key strategic roles.
Bevington is well-placed to articulate the core tenets of effective communications at this time but also articulate the opportunity to reframe a better, more socially-responsible football industry once society returns to some semblance of normality.
