All tagged esports

Chester King: The role of the British Esports Association

One of the issues that has dogged the emergence of esports is the very word sports in its name. The uninitiated want to bracket this new phenomenon as a virtual version of more traditional competition when entertainment is a better bracket. However, for now, it still tends to be shown on sports channels and reported in sports sections.

Then there is the question of best practice, development and governance. Although game publishers hold the power, there is a crucial role for national bodies. That is why Chester King set-up the British Esports Association in 2016.

In this podcast, we look at the myths surrounding the industry, the important social and psychological benefits of esports, why key institutions have recognised its usefulness and how UK business has not.

Tom Middleditch: Eleven Sports, OTT, Watch Together, Piracy, New Territories

Since they launched in 2015, Eleven Sports have been at the vanguard of sports broadcasting via an over-the-top platform.

They led the way in the development of Watch Together technology and recently announced perhaps their most significant deal as the domestic broadcaster for the Belgian League.

Their business is not restricted to OTT but my conversation with Tom Middleditch, Global Head of Digital, centred on this relatively new technology.

For the last few years, talk has grown about OTT’s ability to redefine the sports rights landscape. It is likely that Covid-19 will only accelerate this process.

This is an area with huge potential given the ability of rights-holders to go direct to consumer via OTT and the deep-dive data it can provide. However, there are major technological hurdles such as piracy and latency.

Andrew McNeill: How to run an esports franchise

The NBA 2K League may be the best example of the way traditional sports is trying to enter the esports market.

Andrew McNeill has been at the forefront of this sector for years. After running the esports track at the SXSW conference, he moved to Monumental Sports to take charge of the 2K franchise for the Washington Wizards NBA team and the Capital’s nascent virtual hockey offering.

This podcast explores the growth of the 2K league, how real and virtual sports can complement one another, sponsorship, building a roster, the new franchise in Shanghai and much much more