Nick Callow: How to run a sports news agency
Nick Callow is the Managing Director of HaytersTV, one of the most famous sports news agencies in the UK and breeding ground for a host of high-profile journalists.
A generation ago, they supplied ‘stringers’ and researchers, going to far-flung grounds on wet Wednesday nights to do whatever the newspapers required.
But that was when the FA Cup final was the only game on live television each season, readers poured over the reports of famous writers and the internet had not been invented.
Now Hayters trade in video more than words and are stepping out from the shadows to develop their own brands.
This is an exploration of how the UK sports media has changed since the start of the internet generation, how Hayters have adapted and where they are moving in the future.
What a sports agency does
How the “managed decline” of the newspaper industry has affected their business and the current situation
The increasing demand for video in the past decade
Are words important anymore in sports journalism?
Why the pay problem will lead to a lack of diversity
Has the route to a national newspaper changed?
The shrinkage of local newspapers
The new approach - making a brand of a sports news agency via YouTube and long-form documentaries
The growth of club media on the sports agency model
The assistance they had from the growth of fan channels. And might they expand to be accredited media outlets
The importance of relationships in the agency game and playing the long game
How best to handle scoop
The new generation of journalists who grew up with social media
The British system of embargoes and the US system of access
Gareth Southgate’s success with the media at the World Cup
What type of video content is being ordered from Hayters?
Has the social media age changed reporting orders from newspapers?
Do you have to be entrepreneurial at an agency
The model of buying in a star journalist and syndicating
The differences between US and UK sports journalism models
The personal qualities and skills needed by young journalists in this era
How video is presented for clients