Nick Callow is the Managing Director of HaytersTV, one of the most famous sports news agencies in the UK and breeding ground for a host of high-profile journalists.
A generation ago, they supplied ‘stringers’ and researchers, going to far-flung grounds on wet Wednesday nights to do whatever the newspapers required.
But that was when the FA Cup final was the only game on live television each season, readers poured over the reports of famous writers and the internet had not been invented.
Now Hayters trade in video more than words and are stepping out from the shadows to develop their own brands.
This is an exploration of how the UK sports media has changed since the start of the internet generation, how Hayters have adapted and where they are moving in the future.