The Sunday Times described Alex Fynn as the ‘Spiritual Godfather of the Premier League’. He is uncomfortable with the label but, in many ways, it is an apt description. The marketer and author also had an influence on the inception of the Champions League and he is critical how both conceptions have developed.
Now, Fynn is outlining his proposal for a fully-fledged European League. The concept has been talked about a lot in recent months and, if you believe the revelations in Der Speigel last year, the Continent’s elite clubs are trying to hammer out a format right now. It is fraught with difficulties but, more importantly, is it dangerous to the future of the game?